Im a student at springwoods and i been in sports marketing class for the past nine weeks. Me and my team did a project on the 4p's and the 7 key functions. The for 4p's basically talk about product, price, promotion, and place. The 7 key functions are product, distribution, selling, marketing information management, financing, pricing, and promotion. stp stands for segment target and position. The funtions of marketing actract the customers appeal and try to find new ways of selling their product so it can be successful.